Whether you’re a solopreneur or run a company, as your business grows, so does the need to elevate your branding. Your image must reflect your “boss-ness” and professional evolution.
Did you know your attire significantly influences how others perceive your qualifications, trustworthiness, and capabilities?
While you may dress thoughtfully for important in-person events, your virtual image is equally crucial. First impressions often happen via social media or your website, and outdated photos might not reflect your progress or attract your ideal clients, leading to missed opportunities. Updating your branding photos is essential, and what you wear plays a pivotal role in your visual narrative, potentially unlocking more business and success.
I’m Kerilynn Vigneau, owner of KLV Styling and as a wardrobe stylist with over 11 years of experience, I’m here to share tips on styling for your entrepreneurial photoshoots. I’ve helped many clients find their signature style that embodies their brand and ensures they look and feel their best.
[PRO TIP: When choosing your looks for a photoshoot, think, if you showed up at your best, what you would ideally wear for a new client meeting. Then dial that style up a notch to ensure you stand out but don’t go overboard.]
Here’s your ultimate guide to nailing your photoshoot look, mastering essential do’s and don’ts, and prepping like a pro.
Nailing Your Photoshoot Look
1. Rock That Fit:
You’ll hear me say this a lot: Your clothes should fit like they were custom-made for you. Spend the time and money to get clothes tailored. When clothes fit we feel comfortable, and when we feel comfortable we feel and look confident.
2. Timeless Classics with a Twist:
Forget about chasing trends! Classic pieces like sharp blazers, tailored pants, and elegant dresses are your forever friends, but keep in mind “Classic” doesn’t have to mean “Boring”. Keep reading to make sure you standout.
3. Playing with Colors:
Choose a color scheme that aligns with your brand’s personality. Neutrals and coordinating hues are your secret weapons for a timeless look, allowing for subtle pops of color that match your branding. To stand out among competitors, ensure your colors make you literally “pop” in your photos.
4. Accessory Game On Point:
Add some flair with accessories like belts, scarves, pocket squares, watches or statement jewelry. They’re the final touch that pulls your outfit together seamlessly.
5. Texture Play:
Mix and match fabrics like silk, wool, and cotton to add depth and visual interest to your photos. This especially works wonders with monotone outfits.
6. Necklines with Purpose:
Pick necklines that flatter your face and align with your brand’s vibe. A simple v-neck can transform a bulky sweater from “wearing you” to you wearing it!
7. Comfort Is Key:
Style shouldn’t mean sacrificing comfort. Avoid itchy textures and choose fabrics that feel good. Proper fit significantly enhances comfort, so wear your actual size. If adjustments are needed, such as shorter lengths or a tighter fit, get your clothes tailored. If you feel uncomfortable, it will show in your photos. You’re the star, and your attire should let you shine effortlessly.
8. Brand It Like You Mean It:
Your outfit should reflect your brand’s values and personality. If you want potential clients to see you as welcoming, fun, and an expert, skip the stuffy, structured, navy suit. Instead, opt for a relaxed top with trousers (bonus points if the top or pants are an interesting color or pattern). Incorporate color to convey a sense of fun. Remember, it’s not just fashion; it’s a way to communicate trust, expertise, creativity, and more
9. Confidence is Your Best Accessory:
Your attitude and posture are as important as your outfit. Practice your power poses and rock that confidence.
10. Glam Squad Goals:
Invest in professionals! Having a wardrobe stylist on set and opting for professional hair and makeup services will ensure you look picture-perfect and feel confident on your photoshoot day.
These wardrobe tips and preparation guidelines are your secret weapon for looking like a total boss in your entrepreneurial branding photoshoots. Whether your photoshoot is just around the corner or on the horizon, you’re now equipped to conquer the world and redefine your personal brand!
Cheers to a year of style and success!
PS: Need a fantastic branding photographer? Check out these experts that will leave you feeling and looking like the boss you are:
This is a contributed piece published by Kerilynn Vigneau, the stylist behind KLV Styling. Kerilynn is passionate about helping her clients feel good about their clothing and style. Everyone deserves to feel beautiful, confident and badass in their clothes no matter their age or size. She helps her clients achieve this through listening, education, trust and empathy.
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