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As a service-based business, is your appointment calendar as full as it could be? This webinar designed specifically for appointment-based businesses, from med spas and home services to professional practices, to cover the three pillars that drive consistent bookings: local SEO, paid ads, and client retention. Learn how to use marketing to generate leads for your business all year long.

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Strong businesses are built on strong financial decisions. This webinar is designed to help small business owners better understand, manage, and strengthen their financial foundation. Whether you're just getting started or looking to fine-tune your current approach, you'll walk away with useful insights and actionable guidance to help your business finances work harder for you.

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As more customers turn to AI-powered tools to find products, services, and recommendations, businesses need to rethink how they show up online. This webinar will cover practical ways to make your marketing more visible and useful in AI search, from creating clearer website content to strengthening your local presence and credibility online. Attendees will leave with actionable strategies to help their business stay discoverable as search continues to evolve.

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Certification as a women-owned business can open the door to exclusive opportunities, contracts, and resources. This webinar will guide you through the certification process, including eligibility requirements, the benefits of certification, and tips for navigating the application. In this Lunch & Learn, consultants will share how to successfully get this certification.

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What if becoming your healthiest, most stylish self has less to do with perfection and more to do with alignment? In this Lunch & Learn, Amy Finegold will share how physical health, mindset, daily habits, and personal style work together to shape how you feel and how you show up. This webinar will explore simple, sustainable shifts that can improve energy, reduce stress, build confidence, and support lasting change through intentional habits and aligned personal presentation.

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You don’t need a bigger marketing budget; you need stronger local relationships. This webinar will show small businesses how to expand their reach, build credibility, and increase revenue by collaborating with complementary local brands. Instead of competing for the same customers, you’ll learn how to work together to create shared value and mutual growth. We’ll cover how to identify the right partners, structure true win-win collaborations, and design joint promotions that drive measurable results.

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AI becoming an accessible, affordable tool for small and midsize businesses. In this webinar, we’ll explore how business owners can realistically use AI to save time, improve customer experiences, and streamline everyday operations without losing the human touch that makes local businesses special. Our panel of experts will break down what AI can (and can’t) do right now, share real-world examples, and offer practical guidance on getting started responsibly. Whether you’re curious, cautious, or already experimenting, this session will help you understand how to leverage AI as a support tool, not a replacement, for your business.

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Join us for this free in-person networking event to kick off the start of the new year! This is your opportunity to connect with fellow small business owners, share experiences, and build meaningful relationships within your community.

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Marketing continues to evolve quickly. If you're looking to drive results for your business, it's crucial that you stay on top of what's working and what isn't. In this Lunch & Learn, we’ll break down the most important marketing trends of 2026 and translate them into practical, realistic strategies for Massachusetts business owners. From AI-powered customer engagement to hyperlocal search, video storytelling, and community-first branding, you’ll learn what matters, what’s noise, and how to stay ahead without overspending.

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A successful future starts with thoughtful reflection and strategic planning. This webinar will guide entrepreneurs through reviewing their 2025 performance to identify key insights and set actionable goals for 2026. In this Lunch & Learn, business consultants will walk you through evaluating what worked, addressing challenges, and building a roadmap for growth.

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Join us for an informative session with Mass Fleet Advisor, a free program helping fleets across the Commonwealth plan and implement their transition to electric vehicles. We’ll cover how to assess whether electrification is right for your business, what funding opportunities like MOR-EV Trucks can mean for your bottom line, and how to map out a long-term plan that saves money while supporting a cleaner Massachusetts.

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Do you have a question about your 2026 marketing strategy that you'd love to ask an expert? Now's your chance! Join our Marketing Office Hours: Q&A session. In this Lunch & Learn, marketing experts are here to answer any question you throw their way.

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Join us for an in-person networking event to kick off fall and celebrate our 2025 Massachusetts Moguls awardees! This is your opportunity to connect with fellow small business owners, share experiences, and build meaningful relationships within your community.

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After tragically and unexpectedly losing her husband while on vacation, Jen Newberg turned her pain into a thriving business that now supports others through difficult life transitions. Jen is an inspiration to us all when it comes to taking a hardship and transforming it into something that excites you and gives back to others. In this Lunch & Learn, Jen will explain how you can also turn a difficult life moment into something that serves others and builds a community.

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The shoulder season doesn’t have to mean a slowdown in sales — it’s an opportunity to get creative with your marketing strategy. In this webinar, you’ll learn how to keep your business top of mind, engage your audience, and drive revenue during quieter periods. In this Lunch & Learn, marketing experts will share how to maintain momentum and maximize opportunities all year round.

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The right banking partner can make all the difference for your business’s financial health and growth. In this webinar, learn how to evaluate local business banks, what services and features to look for, and how to build a relationship that supports your unique needs. In this Lunch & Learn, local business bankers will help you make the right choice.

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Facebook remains a powerful platform for connecting with your local community and driving business growth. This webinar will show you how to make the most of Facebook’s features to boost visibility, engage with customers, and generate leads. This is ideal for small business owners who want to strengthen their local presence and turn followers into loyal customers. In this Lunch & Learn, Facebook experts will share how you can use the platform to your advantage.

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Join us for a special virtual networking event in honor of National Small Business Week! This is your opportunity to connect with fellow small business owners, share experiences, and build meaningful relationships within your community.

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For businesses that serve a local customer base, it's crucial to have a presence on Instagram. However, with the algorithm constantly changing and new features frequently being added, it can be hard to keep up with knowing what works and what doesn't! This webinar will share the ins and outs of Instagram and give an overview of how you can master it for your business. In this Lunch & Learn, social media experts will share how you can be successful on Instagram.

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Celebrate National Small Business Week by joining us for an inspiring in-person networking and learning event designed specifically for Massachusetts small business owners! We're thrilled to be partnering with the Better Business Bureau (BBB) in Eastern MA, ME, RI & VT to host this event on Tuesday, May 6, 2025 at The Collective Co. in Scituate, MA from 6 pm - 8 pm EST. Connect with fellow entrepreneurs, gain valuable insights, and hear firsthand experiences from successful local business leaders.

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Hiring your first employee is a milestone that can transform your business, but it requires careful planning. This webinar will guide entrepreneurs through the process of preparing for and making their first hire. In this Lunch & Learn, human resources consultants will teach you how to take the stress out of hiring and build a foundation for growth with confidence.

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Your LinkedIn profile is your personal brand in action. In this webinar, you’ll learn how to optimize your profile to attract connections, establish authority in your industry, and turn views into valuable opportunities. In this Lunch & Learn, marketing professionals will share to make LinkedIn work for their business and personal goals.

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Running a business is rewarding but can also lead to stress and exhaustion. This webinar will help entrepreneurs and small business owners recognize the early signs of burnout, implement proactive strategies to prevent it, and discover tools to recover and thrive. In this Lunch & Learn, burnout experts will explain how to maintain your energy, passion, and mental well-being while growing your business.

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With 2025 right around the corner, now is the time to get clear on your marketing strategy for the new year and how you're going to use that channel to drive brand awareness and business growth. In this Lunch & Learn, marketing experts will share how to develop and execute a strategy that converts.

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Running a nonprofit isn’t for the faint of heart, but it’s one of the most rewarding things you can do in your life. If you have a cause that’s near and dear to you and have a dream of starting your own nonprofit, this webinar is for you. In this Lunch & Learn, nonprofit consultants will share how to start a nonprofit from the ground up.

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If you have a lot of expertise to share but just need the right platform for doing so, podcasting is one of the best options. And here’s the thing — getting started is so much easier than you think! In this Lunch & Learn, podcasting experts will give the lowdown on how to start a podcast, with everything from coming up with the name to finding guests and recording to promoting new episodes and beyond.

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Want to work smarter, not harder, in your business? AI is the way to go. When used intentionally and strategically, AI is an incredible way to automate tasks and bring your business on the fast track to growth. In this Lunch & Learn, experts will share real examples of how you can use AI in your business.

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Whether you’re taking a long vacation, planning for a parental leave, or simply wanting to go on your own mini sabbatical, taking extended periods of time off from your business as an entrepreneur isn’t always easy. However, breaks are critical for ensuring a work/life balance and increasing your productivity — and taking time off can be done. In this Lunch & Learn, business strategists will teach you how to prep your business so that you can step away from it without worrying about it falling apart.

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Building an organic social media presence may feel easy to you, but tackling a paid ad approach? Not so much. If you’ve been wanting to dabble into the paid social media space to drive more results, we’ve got you covered. In this Lunch & Learn, paid ads experts will walk you through building a paid ad strategy that converts.

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If you feel like email marketing is dead, you may just not be using it to its full potential! When executed correctly, email marketing can bring a huge return for your business, helping to nurture your prospects and drive results. In this Lunch & Learn, email marketing experts will explain their best strategies for improving your email efforts.

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In this Lunch & Learn, health and wellness experts will share how you can prioritize your wellbeing while balancing a busy professional life.

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Networking isn’t just about exchanging business cards — it’s about building meaningful connections that can propel your career to new heights. If you feel like your networking skills could use some improvement, you’re not alone! In this Lunch & Learn, networking experts will give helpful tips on how to be successful in expanding your connections and approaching these events with confidence.

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Navigating the path to retirement can be complex for business owners and often seems much easier for folks who have a traditional 9-5 career. However, to ensure you’re not working forever, setting up a retirement plan as early as possible as a business owner is critical — and it can be done. In this Lunch & Learn, financial professionals will share how you can start saving for retirement as a business owner today.

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Do you feel like you’ve tapped out your current lead generation sources and want new ideas? Finding innovative ways to reach your target audience can be challenging yet vital — and we’ve got you covered. In this Lunch & Learn, lead generation experts will share their top tips for bringing in new prospects, regardless of your business.

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You work so hard on your business, it's crucial to protect it! Learn how you can properly, and legally, set up and protect your business from any future harm.

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A pretty website can only get you so far. Learn how you can create a website that converts, whether it's booking clients, getting sales, or growing your list.

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In this Lunch & Learn, business experts will share how to set goals for your business, make sure they're realistic, and create a plan for achieving them.

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In this Lunch & Learn, social media experts will share how you can create an engaging online presence that actually brings results without too much time.

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In this Lunch & Learn, financial professionals will share how you can take control of your money and feel good about your cash flow, regardless of the season.

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Every business can be viewed as exciting. In this Lunch & Learn, PR professionals will share how to pitch your organization and secure exciting news coverage.

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Many companies have struggled with recruiting high-quality talent for their open positions. Learn top recruiting strategies from the experts in this webinar.

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Is it too early to start thinking about your business' holiday marketing? Never! Tune into this webinar to learn how to effectively plan your strategy.

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Do you worry about hitting a slow point in your business during the summer? Learn how you can use this lull to your advantage and projects you can focus on.

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Although increasing your website traffic may seem great, it isn’t if it’s not reaching the right people. How do you effectively hit the right crowd? Local SEO.

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In this Lunch & Learn, operations experts will walk you through how to optimize your systems and streamline your processes in your business for efficiency.