Andrew Cassidy has more than 15 years of digital marketing and communications experience. Andrew is currently the Senior Director of Digital Strategy and Engagement for the Massachusetts Bay Transportation Authority, where he plans, directs, and administers the MBTA’s digital presence and hosts the podcast Spilling the T. Prior to his position at the T, Andrew was Director of Outreach for Emerson College in Massachusetts, recognized as the nation’s premier institution of higher learning devoted to communication and the arts, and the Director of Social Media at Miami Dade College in Florida, the nation’s largest and most diverse institution of higher education. Andrew is the president and founder of Cassidy Consulting – a Boston-based marketing, PR, and communication consulting company. Using experience garnered from across his distinct career, Andrew has helped catapult brands and engage whole new elements of their communities.

During this episode, we discuss:

• Andrew’s vast career in digital marketing and communications
• His previous roles in higher education
• What led him to work for the MBTA
• Challenges he’s faced and grown through during his career
• The start of the podcast, Spilling the T
• How he maintains his creativity
• The importance of crisis management and being proactive vs reactive
• Advice for anyone looking to get into marketing

And more. Tune into this episode as we dive into all things transportation and marketing!

Access the full transcript here.

Watch the episode on YouTube here.

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