Description:

Facebook remains a powerful platform for connecting with your local community and driving business growth. This webinar will show you how to make the most of Facebook’s features to boost visibility, engage with customers, and generate leads. This is ideal for small business owners who want to strengthen their local presence and turn followers into loyal customers.

In this Lunch & Learn, Facebook experts will share how you can use the platform to your advantage.

About Our Speakers

Robyn Miller is the proud owner of MorningBird Media, a digital media company designed to help small business owners thrive. When she isn’t in her role of being a mom, adjunct professor or community advocate, you can find her on a trapeze or designing her next essential oil creation.

Andrew Cassidy is the president and founder of Cassidy Consulting, a Boston-based marketing, PR, and communications firm that helps organizations tell their stories with impact and clarity. With more than 17 years of experience in digital marketing, communications, and crisis management, Andrew has worked across the public, private, and education sectors to drive strategic growth and build community trust. He currently serves as the Senior Director of Digital Strategy and Engagement at the Massachusetts Bay Transportation Authority (MBTA), where he leads the agency’s digital communications, crisis response, and public engagement efforts, including hosting the award-winning podcast Spilling the T. He also teaches graduate courses in crisis communication and digital strategy as an adjunct professor at Emerson College. Previously, Andrew held leadership roles at Emerson College as Director of Outreach and at Miami Dade College as Director of Social Media. His work has been featured in BBC World News, USA Today, and The Boston Globe, underscoring his influence in public communication and digital engagement.

Kate Coleman is a sought-after Organic Facebook Marketing Strategist, Copywriter, and Ghostwriter who helps business owners become the kind of expert that 500 people tag when someone asks, “Who should I hire?” Through magnetic content, custom strategies, and deep storytelling, she turns Facebook into a visibility machine—building communities, sparking referrals, and creating brands people genuinely know and love. Kate’s ghostwritten for over 25 brands across industries like law, wellness, design, coaching, and fitness—always with the same result: clients who go from no engagement to unforgettable internet celebrities. When she’s not turning content into connection, you can find her hiking Wachusett, soaking up the sun, or working on her ambulance conversion with her favorite co-creator (and partner), Cam.