Developing a PR Strategy That Makes Your Company Shine

Developing a PR Strategy That Makes Your Company Shine

Date: October 12th, 2023

Time: 12:00pm Eastern

Location: Virtual


Every business can be viewed as exciting — it’s just about how you spin it! Whether your business is in an industry that’s already engaging and fun or your business is in an industry that might be viewed as more “mundane,” you have the opportunity to secure press coverage for your company.

Doing so doesn’t mean you need to spend a lot of money to hire a PR agency, either — you can absolutely take the DIY route.

In this Lunch & Learn, PR professionals will give the lowdown on how to pitch your organization to the media and secure news coverage.

About Our Speakers

Alessandra Pollina grew up in a small town in Vermont before moving to Boston to attend Boston University’s College of Communication. She obtained a Bachelor of Science in Communications with a focus on public relations, and a minor in anthropology. Throughout her college years she held many internships in the PR field at some of the best agencies in Boston. This vast array of experiences became the foundation of her PR career and positioned her to launch her own company, originally called pollina PR + marketing, in 2012, which later grew into what this agency is today. Stemming from a passion for female entrepreneurship and working to amplify the voices of others, in 2016 she founded the Female Millennial Entrepreneurs Boston networking group which aims to bring likeminded entrepreneurs and business owners together for in-person connection and learning experiences. In 2019 she launched The Female Millennial Entrepreneur Podcast, a podcast by and for female millennial entrepreneurs, inspired by the group but with an international reach.

Meghan Rothschild is the President of Chikmedia with over 18 years experience in Marketing and Public Relations. She has been a public speaker for over 17 years, specializing in topics such as social media, marketing strategy, public relations, melanoma survivorship, and living with endometriosis. She was featured in one of 2011’s most shared YouTube videos called Dear 16 Year Old Me, and a national campaign for the American Academy of Dermatology. Her work in skin cancer awareness landed her an award from Cosmopolitan Magazine alongside Kristen Bell and David Wright.

Jackie Zuk gets her clients ‘on the scene’ where it matters. She has hundreds of thousands of social media connections and loyal followers all looking for the very latest trends, fashion, inspiring products, and cutting edge business ventures. Originally from New York, JZ relocated to Boston in 2014 and has been blazing a trail ever since. Based in Everett, MA, she is the CEO of NEXTonSCENE Media LLC, Editor in Chief of NEXTonSCENE® magazine, podcast broadcaster for “NEXTonSCENE®”, and a producer of high-quality promotional events and PR campaigns.

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