Description:

With 2025 right around the corner, now is the time to get clear on your marketing strategy for the new year and how you’re going to use that channel to drive brand awareness and business growth.

In this Lunch & Learn, marketing experts will share how to develop and execute a strategy that converts.

About Our Speakers

Adriana Lacy is an award-winning journalist and entrepreneur based in Boston, Massachusetts. As the Founder and Chief Executive Officer of Adriana Lacy Consulting, she leads a dynamic digital consulting firm, empowering publishers and businesses to grow their digital audiences. With prior newsroom experience that spans renowned media outlets such as, The New York Times, Los Angeles Times, and Axios, she brings a wealth of expertise to her endeavors. In addition to her role as a leading consultant, Adriana serves as an adjunct lecturer in journalism, sharing her extensive knowledge with aspiring journalists. Her exceptional contributions to the field were acknowledged when she received the Forbes 30 Under 30 accolade in 2023.

Courtney Greenwood is a seasoned marketing professional with over 15 years of experience in product marketing, specializing in healthtech and edtech industries. She excels in crafting go-to-market strategies, launch plans, and data-driven campaigns that drive measurable results. As the founder of  Truly, Indigo Marketing, Courtney leads with a bold and strategic approach, blending creativity with analytical insights to elevate brands and connect them with their target audiences. She has also contributed to the field as a marketing professor at the College of Charleston, where she guided aspiring marketers in mastering strategic principles and industry best practices. With a proven track record of driving impactful outcomes, Courtney is passionate about using innovative strategies to transform ideas into success stories.

Cara Cipullo is the CEO & President of Cape & Plymouth Business Marketing, which is a full-service marketing agency offering social media, SEO, web design and development, and more.