Description:

Building an organic social media presence may feel easy to you, but tackling a paid ad approach? Not so much. If you’ve been wanting to dabble into the paid social media space to drive more results, we’ve got you covered.

In this Lunch & Learn, paid ads experts will walk you through building a paid ad strategy that converts.

About Our Speakers

Andrew Percey runs Prometheus PPC, an agency focused on high-precision lead generation using Google Ads. Andrew has two engineering degrees from MIT and worked in Silicon Valley for 14 years, in both engineering and marketing, before starting his own digital ad agency. He and his team have helped over 100 businesses and MIT startups succeed with Google Ads.

Jackie LaVana, founder of 126 North Digital Marketing, is a digital marketing professional with 15 years experience at Google, iProspect, and Constant Contact. Her digital marketing agency, based in greater Boston, specializes in online marketing strategies that drive demand, including PPC (pay-per-click) marketing, paid social and SEO.

Julia Becker Collins is the COO of Vision Advertising. Whether she’s speaking publicly, helping clients better manage leverage marketing to grow their companies, or keeping the Vision team on track with the latest project, Julia’s drive and vision make it happen. Human resources, operations, business leadership, client relationship management, budget management, HR, and marketing: she wears all the hats.