Description:

Local visibility is crucial in 2026. The businesses that know how to show up consistently in their communities are the ones people trust when it’s time to buy.

By establishing credibility, incorporating storytelling, and showing up long before you need anything in return, you’ll be able to leverage the benefits that come from local media and partnerships.

During this webinar, we’ll share what a real local media strategy looks like, how to identify the outlets and partnerships worth investing in, and how to build the kind of community presence that generates referrals, recognition, and long-term trust.

About Our Speakers

Mary Ann Blackmur is Associate Publisher of The South Shore Magazine and Principal of Blackmur Strategies, where she provides consulting in communications, program operations, community outreach and engagement, events, and partnership development. With experience spanning media, nonprofit leadership, healthcare, and program management, Mary Ann specializes in strengthening operations, building meaningful partnerships, and connecting organizations with the people and communities they serve.

Stan Blackmur is the founder and publisher of The South Shore Magazine, the South Shore’s longest-running lifestyle publication, now celebrating 26 years of connecting local businesses, organizations, residents, and community leaders. A lifelong Hingham resident and Realtor with Jack Conway, Stan has spent decades building relationships across the region through media, real estate, and community engagement. His experience offers a unique perspective on the power of local storytelling, strategic media, and community partnerships to build trusted brands, strengthen connections, and create lasting impact.

This webinar is sponsored by The South Shore Magazine. Thank you for supporting the businesses that support Massachusetts Business Network!