Description:

As more customers turn to AI-powered tools to find products, services, and recommendations, businesses need to rethink how they show up online. This webinar will cover practical ways to make your marketing more visible and useful in AI search, from creating clearer website content to strengthening your local presence and credibility online. Attendees will leave with actionable strategies to help their business stay discoverable as search continues to evolve.

About Our Speakers

Jess Ponyrko is the owner of Anchor Watch Marketing. After years working in corporate as a sales training specialist and brand launch manager, she was burnt out and quit her job without a plan until one day she realized she could take the same in-depth strategic brand planning skills that she was helping implement on huge, national brands and help small business owners in her own community take control of their marketing.

You can find her on the South Shore with her husband Alex and their dogs Lyra and Lilly, being really passionate about small businesses, and continually working to find the perfect balance between fulfilling work and personal happiness.

Elaine Bogen is an SEO Specialist at Anchor Watch Marketing with over 20 years of marketing experience.  She has worked in four countries, countless states, and has a wealth of experience in nonprofits, as well as the travel industry.  She is equal parts creative and analytical, and specializes in Keyword Research and Search Engine Marketing. Elaine is a graduate of UW Madison, where she received her certificate in Digital Marketing.

This webinar is sponsored by Anchor Watch Marketing. Thank you for supporting the businesses that support Massachusetts Business Network!