Description:

Facebook remains a powerful platform for connecting with your local community and driving business growth. This webinar will show you how to make the most of Facebook’s features to boost visibility, engage with customers, and generate leads. This is ideal for small business owners who want to strengthen their local presence and turn followers into loyal customers.

In this Lunch & Learn, Facebook experts will share how you can use the platform to your advantage.

About Our Speakers

Robyn Miller is the proud owner of MorningBird Media, a digital media company designed to help small business owners thrive. When she isn’t in her role of being a mom, adjunct professor or community advocate, you can find her on a trapeze or designing her next essential oil creation.

Andrew Cassidy comes to the Massachusetts Business Network with more than 15 years of digital marketing and communications experience. Andrew is currently the Senior Director of Digital Strategy and Engagement for the Massachusetts Bay Transportation Authority, where he plans, directs, and administers the MBTA’s digital presence and hosts the podcast Spilling the T. Prior to his position at the T, Andrew was Director of Outreach for Emerson College in Massachusetts, recognized as the nation’s premier institution of higher learning devoted to communication and the arts, and the Director of Social Media at Miami Dade College in Florida, the nation’s largest and most diverse institution of higher education. Andrew is the president and founder of Cassidy Consulting – a Boston-based marketing, PR, and communication consulting company. Using experience garnered from across his distinct career, Andrew has helped catapult brands and engage whole new elements of their communities.

Kate Coleman is a sought-after Organic Facebook Marketing Strategist, Copywriter, and Ghostwriter who helps business owners become the kind of expert that 500 people tag when someone asks, “Who should I hire?” Through magnetic content, custom strategies, and deep storytelling, she turns Facebook into a visibility machine—building communities, sparking referrals, and creating brands people genuinely know and love. Kate’s ghostwritten for over 25 brands across industries like law, wellness, design, coaching, and fitness—always with the same result: clients who go from no engagement to unforgettable internet celebrities. When she’s not turning content into connection, you can find her hiking Wachusett, soaking up the sun, or working on her ambulance conversion with her favorite co-creator (and partner), Cam.