Description:

You don’t need a bigger marketing budget; you need stronger local relationships.

This webinar will show small businesses how to expand their reach, build credibility, and increase revenue by collaborating with complementary local brands. Instead of competing for the same customers, you’ll learn how to work together to create shared value and mutual growth.

We’ll cover how to identify the right partners, structure true win-win collaborations, and design joint promotions that drive measurable results.

About Our Speakers

Marnely Murray is a marketing consultant on Martha’s Vineyard with her company, Shored Up Digital, that she runs with her business partner, Angela Prout. Their clients consist of brands based on Martha’s Vineyard and throughout New England as well as national food brands.

Jackie Ireland Boucher is the Business Engagement Coordinator at the Better Business Bureau of Eastern MA, ME, VT, and RI, where she connects entrepreneurs and small businesses with trusted resources, educational opportunities, and community-driven support. She develops and leads programs that empower business owners to build credibility, grow their networks, and elevate their brands. With a background in communications and a passion for championing local businesses, Jackie brings energy, clarity, and connection to every conversation. Outside of work, she’s a certified Pilates coach who enjoys spending time outdoors and playing soccer.

Erica Richard is a media professional dedicated to helping businesses in the South Coast grow through strategic marketing, storytelling, and content creation. As the co-owner of Grand Summit Media LLC, she partners with New Bedford Guide, the region’s largest media platform, which reaches over 550,000 followers and engages millions of people monthly. Through high-quality social media content and video production, Erica showcases local businesses, events, and nonprofits, ensuring they connect with their target audience and maximize their impact.