Description:

You know how the saying goes: “If you’re not early, you’re late.” The same applies to your holiday marketing. In fact, there’s no such thing as being “too early” with planning your organization’s holiday marketing strategy.

If you’re planning on running any kind of promotion or special during the holiday season, now is the time to start thinking about how you can do that effectively.

In this Lunch & Learn, marketing experts will give you the rundown of everything you need to know to truly make a splash in your business’ holiday marketing.

About Our Speakers

Renee Perkins is the Founder and CEO of Nantucket Island Marketing, a full-service digital marketing agency serving New England. Renee holds dual degrees in Marketing and Environmental Sustainability with a minor in Business Management from Bentley University, a business school outside of Boston where she also played Division II College Soccer. Renee got an early start working with small businesses working in her family’s boating business on Nantucket. Renee has held positions all over Massachusetts in real estate, public relations, hospitality, event planning, non-profits, and more. Since its founding in 2020, NIM has worked with over 150 businesses and has a team of 20 to support. In 2022, Renee was named to Boston Business Journals 25 Under 25 list, recognizing young, ambitious individuals, and future leaders of Boston’s startup scene.

Hayley Denker’s career in marketing has paralleled the booming growth of social media. From hospitality to hair salons to healthcare and professional development, she’s helped grow businesses for the past 12 years refocus their goals and put together a plan to establish REAL results. With an insatiable thirst for learning and a drive to find a solution, she’s found the ever-changing landscape of digital marketing to be exciting and challenging. Outside of marketing and strategy, Hayley spends time with her husband and 2 children in Belmont, MA.

Liz Theresa helps entrepreneurs find clarity and market themselves online with confidence. She’s been in business for more than a decade creating powerful, high-converting websites, memorable brands, and coaching business owners on how they can be more visible online. She wants every entrepreneur to rise and be the star of their own business because let’s face it – a big break isn’t something you wait for – it’s something you make. Be sure to listen to Liz on Biz, her Forbes-acclaimed podcast every Monday for fresh, inspiring, and often hilarious stories of running a business.