At Massachusetts Business Network, a big pillar of our work involves providing educational opportunities and resources to career professionals and business owners across the state. In addition to the information we share through our blog and podcast, we’re thrilled to be offering monthly virtual Lunch & Learns that focus on a variety of topics.
Check out the schedule below for a full scope of what’s in the pipeline, and don’t hesitate to contact us if there’s a particular topic you’d like to learn about in a future webinar or if you’d like to sit on the panel of one of these webinars.
Webinars for Massachusetts Entrepreneurs
Optimizing and Streamlining Your Business Operations
Do you feel as though your business is as efficient as it could be? If not, you’re likely not leveraging the tools and automated systems that can save you time, money, and stress.
In this Lunch & Learn — held on Thursday, May 25, 2023 at 12 pm — operations experts will walk you through how to optimize your systems and streamline your processes for efficiency.
Register for any of our webinars here.
Enhancing Your Website’s Local SEO
Although increasing your website traffic may seem great, it isn’t exactly great if it’s not reaching the right people. How do you hone in on your marketing so that you’re not casting so wide of a net?
Local SEO is the answer.
In this Lunch & Learn — held on Thursday, June 22, 2023 at 12 pm — SEO professionals will share how you can leverage local SEO on your business’ website to attract the right customers and build a solid lead base.
Register for any of our webinars here.
Getting Past the Summer Slump in Your Business
For many businesses, summer can often be a slow period. Between kids being out of school, people taking vacations, and folks just generally soaking up the sun while we have it in Massachusetts, it may mean that you’re not as busy as you usually are. And that’s OK!
Summer can be the perfect opportunity to focus on internal development of your business when you typically wouldn’t have the time to do so during other points in the year.
In this Lunch & Learn — held on Thursday, July 20, 2023 at 12 pm — business experts will give some pointers on how you can use this “lull” to your advantage.
Register for any of our webinars here.
Planning Your Business’ Holiday Marketing
You know how the saying goes: “If you’re not early, you’re late.” The same applies to your holiday marketing. In fact, there’s no such thing as being “too early” with planning your organization’s holiday marketing strategy.
If you’re planning on running any kind of promotion or special during the holiday season, now is the time to start thinking about how you can do that effectively.
In this Lunch & Learn — held on Thursday, August 18, 2023 at 12 pm — marketing experts will give you the rundown of everything you need to know to truly make a splash in your business’ holiday marketing.
Register for any of our webinars here.
Successful Recruiting Tactics for Any Industry
For the past several months, many companies have unfortunately struggled with recruiting high-quality talent for their open positions. Is it the pay? The benefits? The responsibilities of the role itself? It often varies depending on the organization and the listing.
If your company is riding the same struggle bus, you may be wondering how you can make a change and start attracting the right professionals.
In this Lunch & Learn — held on Wednesday, September 13, 2023 at 12 pm — executives from recruiting agencies will walk you through successful recruiting tactics that will work for any industry, salary, and position.
Register for any of our webinars here.
Securing Press Coverage for Your Company
Truth: every business can be viewed as exciting — it’s just about how you spin it! Whether your business is in an industry that’s already engaging and fun or your business is in an industry that might be viewed as more “mundane,” you have the opportunity to secure press coverage for your company.
Doing so doesn’t mean you need to spend a lot of money to hire a PR agency, either — you can absolutely take the DIY route!
In this Lunch & Learn — held on Thursday, October 12, 2023 at 12 pm — PR professionals will give the lowdown on how to pitch your organization to the media and secure news coverage.
Register for any of our webinars here.
Taking Control of Your Business’ Finances
Do you shy away from looking at your business’ bank account(s) because you’re scared to see what the balance might be? Are you feeling overwhelmed by all of the tracking and management that’s required for the financial component of your business? Or maybe you’re worried that you’re undercharging and are missing opportunities to make more money?
It could even be all of the above!
In this Lunch & Learn — held on Thursday, November 9, 2023 at 12 pm — financial professionals will share how you can take control of your money and feel good about your cash flow, regardless of the time of year.
Register for any of our webinars here.
Creating a Successful Social Media Strategy
Social media: do you love to hate it? You’re certainly not alone. Although it’s integral for marketing your business, building thought leadership, and establishing a community, there are a lot of moving parts that go into it, making it difficult to manage.
Get ready to no longer feel that way.
In this Lunch & Learn — held on Thursday, December 7, 2023 at 12 pm — social media managers will give their advice on how you can successfully create an engaging online presence that actually brings results without sucking up all of your time.
Register for any of our webinars here.
Resources for Massachusetts Businesses
Amplifying Your Presence with Massachusetts Business Network
Like what you see? Don’t hesitate to take advantage of the several resources we have available, especially our business directory. Looking to collaborate with us or have a specific request? Please fill out our contact form.