Bob Cargill was the New England Direct Marketing Association’s Direct Marketer of the Year in 2009, is an adjunct professor, a copywriter, content creator, social media consultant and public speaker who has worked for some 500 or so different clients over the years.

His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing, Gold for Best Tweets, Silver for Best Copywriting and two Silvers for his video series about social media on LinkedIn.

Bob is the current president of the American Marketing Association Boston (for which he was the president in fiscal years 2018-2020) and the past president of the New England Direct Marketing Association (fiscal year 1999-2000). In addition to hosting his own podcast on marketing and recording YouTube videos about social media on a weekly basis, Bob also contributes regularly to his blog at thebobcargill.com that he began writing in 2004. He has also recently written and published a book about his career in marketing so far entitled Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media.

Bob resides in the suburbs west of Boston with his wife, Barbara, with whom he shares two sons, Scott and Ben, and two stepchildren, David and Sophie.

During this episode, we chat about:

• Bob’s career in marketing that spans several decades and the various positions he currently holds
• How he manages his time with all of the opportunities he has
• Why it’s important for everyone to have a professional social media presence
• Bob’s process for creating so much content consistently
• His favorite marketing medium
• Bob’s role as the president of AMA Boston and what the organization has done for him
• His book and his process for writing and publishing it

Listen to this episode to learn more about Bob and his incredible career history.

Access the full transcript here.

Watch the episode on YouTube here.

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