BJ Corey

Episode 108: BJ Corey

EP 108 with BJ Corey from November 21, 2024

BJ Corey, MBA (from San Diego State University), is an award-winning marketer, strategist, community-builder, and speaker. His success can be found in campaigns from Under Armour, IMG Worldwide, Cybex International, Sharkninja, Oofos, and his own companies, 13th Mile Marketing & DuoCore Solutions.

His work includes product launches, robust media campaigns, including the Super Bowl, short-form, & events, certification programs, and branding and positioning. He is also a seasoned copywriter with published works in the IDEA Health & Fitness Journal, the National Fitness Trade Journal, ESPN.com, and his eBook, “AI: The Not-So-Secret Weapon For Success in Fitness Business”.

Key accomplishments in his career include his Combine360 program being chosen for the NFL Experience at 2 Super Bowls and the NFL Draft community program, creating the Combine360 Challenge that headlined the 2011 IDEA Health & Fitness Expo, and working as a consultant/strategist for local government and small businesses in MA.

BJ offers a proven track record in shaping short- and long-term informed strategies with market analysis and research, elevating brand awareness, creating world-class events & customer experiences, and executing successful go-to-market plans across diverse business sectors.

During this episode, we discuss:

  • BJ’s extensive career in marketing and campaigns he’s been a part of
  • How he started his business
  • What it’s been like to juggle two businesses
  • The importance of understanding you’re an expert and believing in yourself
  • How you can use networking to grow your business
  • Advice for anyone looking to break into the marketing industry

And more. Tune into this episode as we dive into all things marketing and networking!

Access the full transcript here.

Watch the episode on YouTube here.

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