Katie Robbert, Co-Founder and CEO of Trust Insights, is an authority on compliance, governance, change management, agile methodologies, and dealing with high-stakes, “no mistakes” data. As CEO of Trust Insights, she oversees the growth of the company, manages operations and product commercialization, and sets overall strategy. Her expertise includes strategic planning, marketing operations management, organizational behavior and market research and analysis.

Prior to co-founding Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. Ms. Robbert led teams of Microsoft Partner Software Engineers to build industry-leading research software to address and mitigate pharmaceutical abuse.

Ms. Robbert holds a Master of Science degree in Marketing and Technological Innovation. She is a published researcher in the Pharmacoepidemiology and Drug Safety Journal. She is a published author in Applied Marketing Analytics. She is the owner and Community Admin of Analytics for Marketers. She is the Community Operations Manager and Ambassador for Women In Analytics.

During this episode, we discuss:

• What Trust Insights offers and specializes in
• How Katie got started in this work
• What data governance is and why companies need it
• The types of clients Trust Insights works with
• What organizational behavior is and how Katie focuses on it with her clients
• Where Katie sees AI going in 2025

And more. Tune into this episode as we dive into all things AI!

Access the full transcript here.

Watch the episode on YouTube here.

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