Erica Richard is a media professional dedicated to helping businesses in the South Coast grow through strategic marketing, storytelling, and content creation. As the co-owner of Grand Summit Media LLC, she partners with New Bedford Guide, the region’s largest media platform, which reaches over 550,000 followers and engages millions of people monthly. Through high-quality social media content and video production, Erica showcases local businesses, events, and nonprofits, ensuring they connect with their target audience and maximize their impact.

In addition to digital media and marketing, Erica produces local podcasts, including The New Bedford Podcast, further strengthening the region’s media landscape. She is also the Event and Membership Coordinator for YPG New England, bringing professionals together for networking while giving back to the community. Beyond her media work, she co-founded South Coast Girls Walk, an initiative designed to help women connect, form new friendships as adults, and enjoy light exercise.

With a passion for community engagement and a deep understanding of digital marketing, Erica plays a key role in amplifying the voices of local businesses and organizations throughout the South Coast of Massachusetts.

During this episode, we discuss:

• Erica’s former career in biochemistry and what inspired her to make a change into the marketing industry
• How she got the opportunity to work with the New Bedford Guide
• Types of projects she works on for clients
• How she manages her time
• Exciting projects she has coming up in 2025

And more. Tune into this episode as we dive into all things Southcoast!

Access the full transcript here.

Watch the episode on YouTube here.

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