Matt Smith is the founder of Wandering Soul Beer & Hidden Path who has carved out a distinctive path that mirrors the industry’s own evolution. Founded in Beverly, the brand began as a deeply personal venture in craft beer, but has since grown to embrace the changing dynamics of how Bay State residents approach drinking.

As more consumers seek options that span the spectrum from traditional craft brews to non-alcoholic alternatives, Smith’s latest innovation reflects both his roots in brewing artistry and his keen sense of where the market is headed. In an industry known for its fierce independence and creative spirit, Wandering Soul’s story exemplifies how Massachusetts craft brewers are adapting to – and often leading – the conversation around mindful drinking while maintaining their commitment to flavor and craftsmanship.

During this episode, we discuss:

• What Matt’s two brands, Wandering Soul and Hidden Path, are
• How Matt got started in the craft beer industry
• The similarities between craft the beer and music industries
• Matt’s story of losing his daughter that led him to his business
• Challenges he’s faced along the way

And more. Tune into this episode as we dive into all things beer, non-alcoholic beverages, and grief!

Access the full transcript here.

Watch the episode on YouTube here.

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