Entrepreneur, innovator, volunteer, marketer, and muffin man!

Dale Shadbegian, aka the “muffin man,” created the award winning Woolfie’s Muffin. Dale grew Woolfie’s from a small seasonal bakery to a multi-location Cape Cod destination.

Dale is also the CEO of Cape & Plymouth Business Media, the region’s only business-focused media and marketing consulting company.

Dale is a 25+ year Marketing Veteran and SEO Specialist with a B.S. in Information Systems from Fitchburg State College. He has dedicated his career to helping businesses grow with digital marketing.

During this episode, we talk about:

• Dale’s history of previously owning 118 Group
• His decision to purchase Cape & Plymouth Business Media in 2020
• How he came about to purchasing Woolfie’s
• His process for building and growing his team
• Dale’s advice for businesses who have a seasonality to it
• The point of burnout he faced and what he did to change it

And more. Listen to this episode to learn more about Dale and all things marketing, sweet treats, and Cape Cod.

Access the full transcript here.

Watch the episode on YouTube here.

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