Hiring a marketing agency for your organization can be one of the best investments you can make. However, if you’ve never outsourced that part of your business before, or if you’re not sure how that could be valuable, we share some reasons why waving the white flag when you need support is always a great choice.
3 Reasons to Work with a Massachusetts Marketing Agency
You Have More Time to Focus on Revenue-Generating Activities
You may tell yourself that you’ll get around to publishing that social media post, writing a new blog post, or sending a newsletter, but next thing you know, three months have gone by and you haven’t done anything. That’s completely expected when you run a business as successful as yours! With a million things to do for your company and not enough time in the day to do them, marketing understandably falls to the bottom of your to-do list.
On the other hand, if you are dedicating time to executing your own marketing strategy, you’re using up a lot of your time that could be put towards revenue-generating activities. Delegating this responsibility to someone else gives you back an unbelievable amount of time because it’s one less thing for you to do. View it this way: if you spend five hours per week on your marketing, that’s 260 hours per year that you’d get back into your schedule to focus on other things in your business. Imagine how much you could accomplish with an extra 260 hours! (A lot.)
Instead, you can use this extra time to focus on sales and business development — two things that will propel your company forward and aid in bringing in additional revenue. What could be better than that?
You Can Rely on an Expert
Sure, anybody can post on social media, write a blog post, and send a newsletter — but does that mean that they’re an expert and there’s a strategy behind what they’re doing? Most likely not. Dedicating your time or your staff’s time to writing marketing content without even being sure if it’s providing results or following the best strategy is preventing you from being able to use that time more wisely and achieving the results that you want.
Rather than throwing spaghetti at the wall and hoping that it sticks by something you know you’re not an expert at, bring in someone who knows what they’re doing and can make a drastic change in your marketing strategy.
The advantages of working with a marketing agency include:
- Being able to rely on them to keep up with the latest trends and algorithm changes
- Having consistent content published and shared online that is professional, knowledgeable, and engaging
- Leveraging their years of expertise in various industries and with different companies to provide a fresh perspective and new ideas
Your clients or customers hire you because they know they’re not an expert at what you do, so why don’t you follow the same pursuit?
You Support Other Parts of Your Business
Having a consistent and engaged online presence for your business matters, as the community you curate online and the results that come from that positively impact other parts of your business.
Putting time and effort into your marketing strategy is known to:
- Build credibility and trust with your audience
- Provide potential press features and PR opportunities
- Boost website traffic
- Improve your SEO
- Increase your network and connections
- Grow your email list
And so much more. If you’re looking for bigger and better results all around in your business and sales strategy, focusing on your marketing is one way to do that.
Finding the Right Marketing Agency for Your Business
Working with Dash of Social
Massachusetts Business Network is proud to be owned and operated by Ashley Mason, who’s also the founder of the Middleboro-based marketing agency Dash of Social. Specializing in marketing strategy, social media management, blogging, and email marketing, this content marketing agency helps organizations to establish thought leadership, grow online communities, and build connections and leads. Request a consultation with them today.