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Introduce yourself! Who are you and what do you do?
Shelly Berman-Rubera is the President of Small Business Results. As a strategist, Shelly is committed to teaching you exactly what to do or can alternatively execute on your behalf. As a serial entrepreneur, she has hands-on experience and wisdom to move you quickly towards your desired results. She is an inspiring strategist and brilliant wordsmith, believing that what we say and how we say it, ultimately compels others to engage with us. Shelly is considered one of the top business coaches in today’s business world.
She is an accomplished Business and Communication Strategist with Certifications in Business Management, Business Coaching and Emotional Intelligence. Her signature offering is “The Truth About Succeeding in Small Business.” She has more than 35 years of success leveraging extensive experience with turnaround strategy, business trends, and identifying outdated systems. She has a strong passion for women entrepreneurs, subject matter experts and small business owners. Shelly is an author and sought-after speaker.
What made you want to start your business?
After starting and running multiple businesses, and reinventing myself, I came to the realization that what I love is building businesses. I became certified in business coaching and business management and started Small Business Results, and now I am able to do what I truly love for others all the time!
What do you love the most about owning a business in or working in Massachusetts?
I was born and bred in Newton, MA. I not only lived here my whole life but have run my businesses here. I love that geographically I am only an hour from beaches, mountains and parks and 20 minutes to Boston. I can’t imagine living anywhere else.
What are your favorite small businesses to support in Massachusetts?
I support my local chamber as well as the few local bookstores. I am loyal to shopping small and local.
What has been the biggest lesson you’ve learned throughout your career?
The biggest lesson I have learned is to build and keep relationships in both business and personal life. It is the constant give and take that builds community, which is essential for success.
If you weren’t in your current position, what would your next dream job be?
That is tough because this is my dream job! I would like to work on a boat in the Caribbean and take people out to snorkel and fish.
When you’re not working, what activities do you enjoy?
I read, write, and visit with friends and family. I exercise and like to cook. I like to laugh a lot.
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