The start of a new year always feels like a fresh start. A chance to set new goals, dream bigger dreams, and… maybe feel a little overwhelmed by it all. As business leaders in Massachusetts, we know how that feels. The pressure is on to innovate, adapt, and stay ahead of the curve in an ever-changing landscape.
But here’s the secret weapon you might be overlooking: community.
Now, I’m not just talking about networking events and handing out business cards (though those have their place). I’m talking about genuine connection, shared purpose, and a support system that lifts you up when the going gets tough.
Think back to a time when you faced a challenge in your business. Did you go it alone, or did you reach out to a trusted advisor, mentor, or fellow entrepreneur? My guess is you sought support, and that’s exactly what a strong community provides.
In today’s digital world, it’s easy to get lost in the noise. We’re bombarded with information, constantly connected, yet often feeling more isolated than ever. That’s why building a community is crucial, both personally and professionally.
Here’s why:
In 2025, I’m personally committed to fostering a stronger sense of community within the BBB and beyond. I believe that by working together, supporting each other, and sharing our knowledge, we can create a more vibrant and prosperous business environment for all.
Because when we rise together, we rise higher.
This is a contributed post by Paula Fleming, CMO of the Better Business Bureau in Eastern MA, ME, RI & VT.
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