MIDDLEBORO, MA – Dash of Social, an integrated social media agency for small and medium size businesses and tech companies, today marked 10 years in business. Founded by Ashley (Mason) DiBiase in September 2016, the agency builds and manages social media programs for tech startups and small and mid-sized businesses, with a specialization in defense tech and hard tech companies at Series A and beyond.

Ten years ago, most companies treated social media as a way to build awareness. Today, it works as a due diligence layer. Investors, enterprise buyers, government customers, and candidates review a company’s social media presence before they take a meeting. Dash of Social’s work is built around that shift: content tied to funding rounds, contract wins, product milestones, and hiring goals, measured by business outcomes rather than follower counts.

“Ten years ago, clients asked whether they should be on social media at all,” said Ashley DiBiase, founder of Dash of Social. “Now they know that their company can’t survive without it. The businesses that have a strong content marketing strategy have clear objectives, a consistent cadence, and someone accountable for results.”

To mark the milestone, DiBiase shared three practices she recommends to every tech company and SMB investing in content:

“First, audit your first impression. Look at your company page and your founders’ profiles the way an investor or buyer would in the minute before a call. If your last post is three months old, that’s the story they walk in with. Second, anchor content to milestones. Funding announcements, contract awards, and key hires are when your audience is paying attention, so plan that content before the moment arrives, not after. Third, choose consistency over volume. Two substantive posts a week, every week, builds more credibility than daily posts that stop once the team gets busy.”

Looking ahead, DiBiase sees the bar for content rising. “AI-generated content is everywhere, and consumers are now starting to hold companies to higher standards,” she said. “The next decade will reward companies whose content clearly comes from people who know the work.”

If you’d like to learn more about Dash of Social’s social media management services, view them here.

About Dash of Social

Founded by Ashley DiBiase in 2016, Dash of Social is a content marketing agency for tech startups and small and mid-sized businesses, helping them communicate clearly with investors, customers, and talent across social media.

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