BOSTON, MA – DPA Communications, a leading public relations agency specializing in media relations, marketing, influencer campaigns and social media, today announces the launch of its Events & Experiential Division, a strategic expansion designed to provide clients with a full suite of event planning, trade show activation, production, operations, and experiential activation services.

DPA has appointed veteran event producer Giancarlo Natale as Director of Events to lead the new division. With more than 15 years of experience producing large-scale festivals, corporate activations, community events, and experiential marketing campaigns, Natale brings a proven track record of creating impactful experiences that connect brands, organizations, and audiences.

The addition of the Events & Experiential Division allows DPA to build upon its longstanding work with some of New England’s most prominent events and festivals, expanding beyond its established public relations, social media and influencer campaign services. The new offering positions the agency to provide comprehensive event strategy, production, logistics, operations, sponsorship activation, and on-site execution while also pursuing new opportunities through event-focused requests for proposals (RFPs).

By combining DPA’s expertise in communications and brand storytelling with Natale’s extensive background in event production and experiential marketing, clients will now have access to an integrated approach that drives awareness, engagement, and memorable real-world experiences.

“Over the past several years, DPA Communications and Giancarlo Natale have built a strong professional relationship, frequently collaborating on projects and referring clients to one another when our respective areas of expertise aligned,” said Dominic Amenta, founder and principal at DPA Communications. “Together, we’ve supported organizations and events including the Boston Pizza Festival, Harvard Square Business Association, Boston Wine Expo, Boston’s Winter Fest, Panda Fest, and Mojo Boston Music Festival. Bringing Giancarlo under the DPA umbrella expands our capabilities and strengthens our ability to deliver comprehensive event, experiential, marketing, and communications solutions. Anyone familiar with Giancarlo’s work knows the level of passion, professionalism, and execution he brings to every project, making this an exciting addition to our team.”

With more than fifteen years of professional experience in event production, operations, logistics, and experiential marketing, Natale has built a reputation for delivering exceptional events and large-scale public experiences. His portfolio spans some of Boston’s most recognizable, anticipated festivals and community traditions, attracting thousands of attendees annually and contributing to the city’s vibrant cultural landscape. Known for his strategic vision, hands-on leadership, and meticulous attention to detail, Natale has successfully managed events of all sizes, from intimate activations to major regional festivals.

“I’ve spent the last several years building a career centered around creating memorable experiences and producing impactful events throughout Boston and beyond,” said Giancarlo Natale, Director of Event & Experiential Marketing Division at DPA Communications. “My relationship with Dom, Zach, and the entire DPA team has grown organically through years of collaboration, and it became clear that joining forces was a natural next step. DPA has established an outstanding reputation in public relations and marketing, and I’m excited to contribute my event production and experiential activation expertise to help clients create meaningful connections with their audiences while continuing to grow the agency’s impressive legacy.”

About DPA Communications

DPA Communications – launched in March 2012 – is a full-service public relations and marketing firm located in Boston’s North End neighborhood. DPA clients are industry leaders who rely on the agency’s expertise leveraging communications strategies to meet unique business goals in a complex and cluttered media landscape. DPA’s strength lies in the ability to understand clients’ business needs and translate those needs into effective marketing strategies. Whether a client is an existing brand or a newcomer looking to generate a market presence, the DPA team’s relationships extend their influence beyond PR strategy. Clients benefit from the strategic alliances they have cultivated with media and business leaders on local, regional and national levels.

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