How BBB Accreditation Can Help Your Business Thrive

February 20, 2023  | 

The Better Business Bureau is a non-profit organization not affiliated with any government agency. Our mission is to be the leader in advancing marketplace trust. For over a century, people have relied on the BBB to find trustworthy businesses and brands.

The BBB is an incredible resource for consumers trying to decide which businesses to hire. But did you know? The BBB can provide tremendous value to a business. Helping people find your company online is just one of the perks of BBB membership. You may already know that we report on Accredited and Non-Accredited businesses. So, you may be wondering how BBB Membership, also referred to as BBB Accreditation, can boost your business.

Well, first and foremost, the BBB Accredited Business Seal speaks volumes to people. It provides consumers with the assurance that they are doing business with a trustworthy company—one that chooses to be regularly evaluated by an independent third party. The BBB Accredited Business Seal gives people confidence in your business, helping you stand out from the competition.

In addition to putting your business in front of potential customers, BBB Member Accredited businesses can access a host of resources. These business tools are designed to help your company thrive in a competitive marketplace. For example, all Member Accredited Businesses get a customized BBB Business Profile page on our site—where you can showcase your business with photos and videos. Plus, people can instantly request a quote from your BBB Business Profile page.

Depending on the membership level you choose, there are over 30 free member benefits that come with BBB Member Accreditation. Membership dues start at $20 for a BBB Starter Plan. The member benefits include the following:

  • Display ads on (BBB Starter | BBB+ | BBB Max)
  • Educational business webinars (BBB Starter | BBB+ | BBB Max)
  • Social media feature on BBB’s social channels (BBB Starter | BBB+ | BBB Max)
  • Personalized marketing materials, such as business cards, postcards and door hangers (BBB+ | BBB Max)
  • Professional business video that you can use on your website and social media (BBB+ | BBB Max)
  • Custom business logo (BBB+ | BBB Max)
  • Graphic design services (BBB+ | BBB Max)
  • Online store for your business via Shopify (BBB+ | BBB Max)
  • Custom Business Website (BBB+ | BBB Max)
  • And more.

If you’re interested in becoming a BBB Member Accredited Business, the first step is to apply. Companies that have been in business for at least six months can apply. To receive BBB Member Accreditation, you must meet and agree to BBB’s Accreditation Standards, which are built on BBB’s Standards for Trust—eight principles that summarize important elements of creating and maintaining trust in business. And the BBB monitors every BBB Member Accredited Business to ensure they continue to adhere to the standards. Visit and join BBB today!

This is a contributed piece published by Paula Fleming, Chief Marketing & Sales Officer of the Better Business Bureau in Eastern MA, ME, RI & VT. Interested in submitting a contributed piece? Fill out our contact form.

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