The first half of 2025 is gonzo. You check your bank account and your solar plexus tightens – there’s a wide gap between the goals you set in January and where you are now. Deep down, you know you’re undercharging. But, when you think about raising your rates, a knot forms in the pit of your stomach. What if I scare clients away? What if business slows even more? Sound familiar? How would you like to break free of that block so you confidently charge what you’re worth and get it!

You’re Not Alone…

Getting your pricing right is probably the biggest challenge for an entrepreneur. Do you know why?

• It is challenging for a business owner to identify based on value and not as a commodity.
• Pricing guidelines are not readily available.
• We’re conditioned to trade hours for dollars without considering the quality of our service or product.
• FEAR.

Take these simple steps and make 2025 your best year ever by finally showing the world your value!

Honor Your Value

Pricing your services to reflect your true worth isn’t just about money—it’s about honoring your value, stepping into your power, and creating the abundant life you deserve. Undercharging often stems from self-worth. Limiting beliefs like “I’m not enough” or “No one will pay that” keep you playing small. But when you align your pricing with your value, you attract dream clients, boost your income, and amplify your impact.

Take These Steps For Raising Your Prices

There are two essential things you need to know before determining your fee schedule or retail cost of goods. They are –

1. Your gross overhead – the “before I get out of bed” number to run my business. This figure includes rent, utilities, subscriptions, software, supplies, etc.
2. Your salary. Often I’ve seen entrepreneurs forget to put themselves in the equation. After all, it’s your blood, sweat and tears that went into creating the company. You need to be properly compensated.

Once you have that data, it is time to create pricing based on the benefits your clients enjoy from your service or product. In my Breakthrough Power Hour* and One-Day VIP Event, I share a three-step process to make this shift. Here are the first two steps to get you started:

1. Reframe Pricing as Service: Stop fearing “no” and focus on the transformation you provide. Write down the impact your work creates, then ask, “What’s that worth to my clients?” Let that guide your pricing. Once you recognize your value, you will have confidence raising your rates is beneficial to your business.
2. Challenge Money Blocks: Pick one service and imagine doubling its price. Notice the fear? Use your journal to brainstorm answers to the following questions: “What’s the worst that could happen? What’s the best?” This reveals blocks and limiting beliefs you need to release.

The third step is where the magic happens—it’s the deep, personalized work that aligns your pricing, self-worth, and vision into a powerful plan to make 2025 your most abundant year yet. This step requires guidance, and I’m happy to walk you through it. If you’re interested in learning more, please reach out by booking a FREE Breakthrough Clarity Call.

Book your call today to unlock the full process and conquer the fears stopping you from charging what you’re worth. It could make the difference between merely setting financial goals and transforming your business by achieving them.

This is a contributed blog post written by Therese R. Nicklas, CFP®, a certified Success Principles, Life, Business and Money Coach. She specializes in helping unhappy, high-achieving women, burned out and uninspired from decades of running their business, transform their life, reignite their passion and design a fulfilling next chapter rich in joy, purpose and balance with transformational life and business coaching.

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