Lucie Wicker specializes in empowering fitness, wellness, and active lifestyle brands through bold, story-driven content that captivates, connects, and converts. Known for dynamic commercial portraits and striking visual storytelling, Lucie helps brands stand out in saturated markets by crafting imagery that moves – literally and emotionally.

From high-performance photo shoots to full-scale content production, Lucie and her team transform ideas into visual assets that work hard across platforms, whether for websites, social media, advertising campaigns, or editorial features. With an expert team of stylists, producers, and videographers, Lucie Wicker Photography offers end-to-end creative solutions tailored to both emerging businesses and global powerhouses.

Whether it’s capturing the energy of a boutique fitness class, elevating a personal brand, or producing scroll-stopping campaigns, Lucie brings a sharp creative eye and deep industry insight to every project.

Past collaborators include industry leaders like New Balance, Puma, lululemon, Healthworks, and Barry’s Bootcamp, among others.

During this episode, we discuss:

• How Lucie got started in photography
• Working with one client that led her to several future opportunities
• What made her want to specialize in fitness and wellness brands
• How she makes her clients feel comfortable
• The amount of time she spends leading up to and after a shoot
• Her advice for anyone looking to get into the photography industry

And more. Tune into this episode as we dive into all things photography!

Access the full transcript here.

Watch the episode on YouTube here.

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