Jackie LaVana, founder of 126 North Digital Marketing, is a digital marketing professional with 15 years experience at Google, iProspect, and Constant Contact. Her digital marketing agency, based in greater Boston, specializes in online marketing strategies that drive demand, including PPC (pay-per-click) marketing, paid social and SEO.

During this episode, we discuss:

• What Jackie does at 126 North
• How she’s expanded throughout the past 11 years
• Her journey with starting her agency
• The stability that comes with being your own boss
• Her advice for companies getting started with paid marketing and SEO
• How companies can improve their SEO
• The importance of SEO for LLMs
• Tying paid and organic social together
• How to get more specific on your target audience
• The importance of following through on the leads
• Where she sees paid ads and SEO changing in the next year

And more. Tune into this episode as we dive into all things paid ads!

Watch the episode on YouTube here.

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