Dave Charest is the Director of Small Business Success at Constant Contact which provides powerful tools to simplify and amplify digital marketing for businesses. Previously he was the Director of Content Marketing and Senior Manager of Content and Social Media Marketing at the company. Dave is also a Speaker, Host, & Podcaster obsessed with helping small business owners find time for online marketing since 2006.

During this episode, we discuss:

• Dave’s path over nearly 15 years at Constant Contact, from content developer to Director of Small Business Success
• Why email marketing remains the backbone of digital strategy even as tools and platforms continue to change
• The role AI now plays in helping small businesses execute marketing tasks efficiently and often invisibly in the background
• Key findings from Constant Contact’s small business report
• Why social media is great for discovery but email is where real customer relationships and repeat business get built
• The risk of buying email lists versus building one organically
• Dave’s advice for actually finding time for marketing
• What sets Constant Contact apart
• Why business owners should start planning for Q4 and 2027 now
• Dave’s career advice for aspiring marketers

And more. Tune into this episode as we dive into all things marketing!

Watch the episode on YouTube here.(opens in new tab)

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