BOSTON, MA – VIA Research + Advisory, a Boston-based research and strategy firm, proudly marks its first anniversary, celebrating a year of empowering organizations to align purpose with performance and create lasting impact.

Founded in 2024, VIA was established to help businesses, agencies, and mission-driven organizations deliver real, sustainable value in an increasingly complex world. Through its integrated services in Value, Impact, and Acceleration, VIA equips clients to unlock real value at the scale and speed the world needs.

Value Services help clients embrace a more multidimensional understanding of value—one that benefits people, society, and the planet. This includes innovative approaches to product and service design, the development of authentic and actionable value propositions, strategic marketing and communications, and team workshops that foster a shared language of purpose and impact.

Impact Services support organizations in designing for outcomes that are measurable, credible, and meaningful. Through company- and sector-level assessments, benchmarking, and best-practice insights, VIA helps clients align with industry standards. They also guide the development of robust impact measurement systems and transparent reporting frameworks that bring impact to life for internal and external stakeholders.

Acceleration Services are designed to turn purpose into momentum, by helping leaders and teams embed sustainability, social impact, and other value-based priorities across their operations. This includes strategic advisory support, value integration planning, and custom leadership and professional development programs.

Over the past year, VIA has partnered with a diverse mix of clients—from established brands to value-focused startups—across sectors. By embedding purpose and values into core business strategy, VIA has helped organizations define and deliver real value for their stakeholders and larger communities.

“Our first year has been about showing that purpose and performance aren’t trade-offs—they’re mutually reinforcing,” said Brian Jenkin, Founder and Principal of VIA Research + Advisory. “We’re proud to support organizations that are serious about creating real, sustainable value for all their stakeholders.”

About VIA Research + Advisory

VIA is an innovative research and strategic advisory firm based in Boston, MA. VIA partners with for-profits and non-profits to define, measure, and accelerate their value creation through strategic insight, impact management, and sustainable business strategies.

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